Nena Gift
Branding
Packaging
Brand Collateral Design
Nena Gift is a Banjarmasin-based online gift shop offering curated gifts with nationwide delivery. I created a warm and modern visual identity, including the logo, color palette, typography, packaging, and brand collateral to reflect their thoughtful and personal service. The cohesive branding helped enhance their online presence and build customer trust.
I designed the visual identity, starting with a logo that features the brand’s initial—“N”—gracefully styled with a ribbon icon to represent celebration and care. The color palette of magenta, soft peach, and beige was chosen to reflect the brand’s personality: vibrant yet gentle, feminine, and warm.
I also created packaging and brand collateral, including ribbon designs, gift boxes, wrapped paper, stickers, hang tags, and greeting cards, to elevate the unboxing experience and strengthen brand consistency.
