Nestled in a bustling urban neighborhood, the café emphasizes sustainability and community, aiming to attract young professionals and eco-conscious families alike. The goal of this project was to develop a cohesive and compelling brand identity that communicates warmth, authenticity, and environmental responsibility. The visual direction focused on earthy tones—greens, browns, and creams—to reflect the café’s commitment to nature and craftsmanship.
The Earth & Bloom Café logo is inspired by the plant, the earth, and the coffee seed—symbolizing growth, sustainability, and warmth. These elements come together in a hand-crafted, organic design that reflects the café’s eco-conscious values and welcoming atmosphere.