Hey There!
I’m Rahayu Putri, but people call me Ayu — A Creative Designer & Marketing Specialist with a passion for blending creativity and strategy. I help brands tell their stories through thoughtful visuals and intentional design, crafting identities, content, and experiences that not only look beautiful but truly connect.
With a background in both design and marketing, I approach every project with a balance of aesthetics and purpose—shaping visuals that are not only eye-catching but also effective. Whether I’m building a brand from the ground up or designing assets that elevate your message, my goal is always the same: to create work that resonates, performs, and feels authentically you.
When I’m away from work, I’m writing reflections and insights on Medium, capturing moments through my lens and licensing them on Shutterstock, or crafting visual stories for platforms like Instagram, and Behance. For me, creativity doesn’t pause at the workspace—it flows into how I observe, share, and connect with the world around me. Because design isn’t just about what we see, but how it makes people feel, act, and remember, and creativity, to me, isn’t a task—it’s how I see, feel, and connect with the world.
What I Bring to The Table
Branding
Strategic brand identities that reflect your values and resonate with your audience.
Packaging
Eye-catching, functional packaging that tells your product’s story at a glance.
Social Media
Cohesive, scroll-stopping content that builds presence and engagement.
Website Design
User-focused digital experiences that are both beautiful and intuitive.
Marketing Collateral
Print and digital assets—from brochures to presentations—that support your brand goals.
Interested in working together?
Whether you’re starting a creative project, pursuing a business goal, or exploring a brand collaboration, I’m here to help bring your vision to life — thoughtfully, strategically, and with heart. Let’s connect and see where it leads.